VoC Dashboard on desktop computer

Software Unveiling at NMHC OpTech Will Leverage Insights Across Portfolio Communications for Critical Decision Making

Rent Dynamics is making waves with a first-in-industry software set to leverage customer experience and offer insightful data at scale to property owners and managers. 

Logan, UT. (November 5, 2021) – Rent Dynamics, an active voice in multifamily CRM software development, is combining customer experience with AI and machine learning technology with its new Voice of Customer (VoC) tool.

In the days of instant communication, every touchpoint with a customer, prospect, or resident is critical for the success of a multifamily portfolio. Multifamily marketers and operators have little to no time or resources to serve as quality control or to leverage every interaction to make conclusions as to why a community is successful at retaining (or attracting new) residents or not. There is simply not enough time to listen to every phone call or read through every written communication.

Rent Dynamics’ Voice of Customer (VoC) uses AI and machine learning technology to extract the insights that matter most across millions of resident communications. VoC will give multifamily marketers and operators a deeper understanding of what their customers truly care about – from the amenities to move-in specials – as well as a deeper understanding of the leasing process and intelligence around team performance and training opportunities. The insights VoC can report on are fully customizable, and its technology can also return results based on sentiment (not just exact phrase match). Instead of leveraging a secret shopper to get insight into one interaction, VoC gives multifamily leaders insight into EVERY interaction.

With Rent Dynamics Voice of Customer, Multifamily Owners and Operators can now receive insights in real time based on daily interactions with residents that are happening across phone calls and emails. This solves the industry-wide challenge of needing to read or listen to everything in order to understand what’s working and where the opportunities to improve are.

Rent Dynamics is looking for beta testers for its new VoC tool. If interested in becoming a beta tester, schedule a demo today or visit Rent Dynamics at the NMHC OpTech Conference & Exposition (Booth #243) for a live demo.

About Rent Dynamics

Rent Dynamics provides value throughout the resident journey – Marketing, Leasing, and Retention. Our intuitive CRM incorporates advanced business intelligence for increased visibility into your lead to lease pipeline, while our Contact Center is there to be an extension of your team. Our RentPlus product provides resident rent reporting and financial resources that promote economic inclusion and financial freedom for renters.

Big News! Rent Dynamics has been acquired by Entrata!