"Marketing Secrets from the Outside In" session at AIM Reimagine 2021.

AIM 2021 Session Recap – Outside In: Marketing Secrets from Outside the Industry

If there is one thing that every attendee who sat in on this exciting session walked away thinking about, it was the word “experience”. In this dynamic hour-long panel at AIM Reinvent, Lisa Troisien, Consultant and President at, guided a very thoughtful conversation with Kainoa Clark, CMO at The Wasatch Group, and Robert Gastieger, VP of Marketing & Communications at Steadfast Living, to discuss what the Multifamily industry can learn and apply based on what is happening outside of the industry.

Sketches of UX design with pencils and a smart phone laid out on a black table

How an Intuitive Multifamily CRM Boosts Your Bottom Line

Your multifamily CRM platform should be easy to use and easy to understand; no matter the employee role using the system, they should be able to navigate the tool with ease. With all the advancements in UX and UI, smartphones with apps for everything, technology and software advancements, and heightened user expectations, your CRM software should meet users expectations, and align with people’s workflows. An intuitive platform follows the best practices for UX and UI design, like the Rent Dynamics CRM, and should present information in a visual hierarchy making it easy to know where to go next in the program and how to interact with the various elements.

Multifamily Social Media Summit – Power Panel Recap

This power panel of experts in the industry highlighted some great points about how to improve your business, sharing tangible examples from their own valuable experience during the pandemic and beyond. It is essential for company growth and success that you are always looking forward and adapting to changes in the industry. 

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