Software Add-on Deemed “the Peloton of CRM” in multifamily

Logan, UT. (February 2, 2022) – Rent Dynamics, a multifamily software and services company, has introduced an add-on to its Multifamily CRM, the Voice of Customer (VoC). With VoC, property managers and owners can browse through millions of prospect and resident phone and email communications to track and trend behavior on a customizable dashboard (capable of being integrated with most PMS and CRM platforms available today).

With a growing industry-wide challenge of needing to read or listen to every communication in order to understand what’s working and where the opportunities are, every touchpoint with a prospect or resident is critical for the success of a portfolio.

Rent Dynamics’ VoC gives multifamily marketers and operators a deeper understanding of what their prospects and residents care about – from the amenities to move-in specials – as well as insight into the leasing process and intelligence around team performance and training. “You have gold with your VoC product,” stated a client’s leasing and marketing director after implementing the program. “You will become the Peloton of CRM in multifamily.”

With VoC, multifamily owners and operators can receive insights in real time based on daily interactions with residents that are happening across phone calls and emails.

Rent Dynamics is looking for beta testers. If interested in leveraging what your residents and prospects are saying, there is no greater way than through a virtual (or in-person) demonstration. Visit for more information or to schedule a discussion.

About Rent Dynamics

Rent Dynamics provides value throughout the resident journey – Marketing, Leasing, and Retention. Our intuitive CRM incorporates advanced business intelligence for increased visibility into your lead to lease pipeline, while our Contact Center is there to be an extension of your team. Our RentPlus product provides resident rent reporting and financial resources that promote economic inclusion and financial freedom for renters.

Big News! Rent Dynamics has been acquired by Entrata!