Unlock the Future of Multifamily: Get Ahead with Expert Insights by Rebecca Smith

Staying ahead of the curve is crucial in the rapidly evolving multifamily industry. To gain valuable perspectives on the latest trends and prepare for what’s to come in 2023, turn to WPM Real Estate Management‘s Brand Engagement Director, Rebecca Smith. With years of experience developing leasing and retention strategies, Rebecca’s insights are invaluable, and she shares them in the 2023 Multifamily Trends Guide.

Here are some of the key insights Rebecca presents:

The Rise of Leasing Executives

Leasing is no longer an entry-level position. AI-powered leasing assistance has paved the way for highly skilled leasing and marketing roles, also known as “The Closer.” As the Leasing Professional role shifts from an administrative role to a competitive marketing and sales leadership role, it’s time for companies to adapt

Cutting the ILS Umbilical Cord

Companies are trending away from ILS dependency and broadening their advertising budgets to include paid search tools such as SEO, PPC, and targeting/retargeting. This move comes as ILSs are known for lead quantity but not necessarily quality.

Marketing Unit-Specific Amenities

Unit-specific amenities like flex workspaces, balconies/patios, and soundproofing are becoming increasingly important for residents who spend more time at home. These amenities are premiums renters willing to pay more for. Websites, ILS sites, and other advertising tools are making it easier to add unit-specific amenities, and this trend is set to continue.

These predictions and insights are just the beginning of what’s in store for the multifamily industry in 2023. To stay ahead of the competition, download the free 2023 Multifamily Trends Guide now. This guide contains crucial insights from experts on key trends like ILSs and unit-specific amenities, making it a must-read for those seeking to shape the future of the industry.

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